The pull of value, mediated by valuation, contracting, and guidance technologies, influences the paths of development of design and artifacts. The promised reward to those seeking value will be greatest along the paths that correspond to high perceived market value. For their part, the technologies of contracting and guidance will affect both what designers can see and how they seek value. As a result, the artifacts that arise in an advanced market economy will be different from those realized in primitive or planned economies. That is why the organization of the economic system is important to us as we attempt to understand the evolution of complex designs of artifacts like computers.
Thus we need to look at the economic system as a whole, using three technologies - valuation, contracting, and guidance - as our lens. The major force in this system is value, and so it is appropriate that we begin there.
Hat Tip ~ Design Rules, The Power of Modularity
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